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Executive Biography
  Mike Breen


Michael Breen
President, Parallel Thinking Inc.
117 Rassani Drive, Danville CA 94506
  Photo courtesy Ann Luke,

As the world prepared for the millennium change and dot com mania was in full swing Mike changed career paths, a move from the world of global advertising agencies to launch Parallel Thinking Inc.-- a marketing resource company founded on the principle that assisted self-discovery is a powerful catalyst for creative thinking. Once stimulated, Parallel Thinking guides the intersection of strategic thinking and creativity.

Twenty-five years experience in the advertising world directing strategy development for Mercedes-Benz, American Home Products, Kraft General Foods, Castrol, Citibank, James River, Merrill Lynch, Nikon, Ralston Purina and Sony has given Mike a perspective on problem identification, differentiated marketing strategy and brand communication that transcends conventional wisdom about category boundaries. This skill set enabled Mike to guide a team from Lowe and Partners, an agency with no technology experience, to win Sun Microsystems global advertising account in 1996 and ultimately helped Sun to claim the position of being the dot in .com

This win caused Mike to give up his snow shovels and move west to open a Lowe and Partners office to service the Sun business and expand the agency’s presence in the San Francisco market with the addition of Oral-B, Eddie Bauer and Schwab as clients.

His application of Parallel Thinking philosophy coupled with his branding experience and practical application of non-conventional thinking to problem identification and strategy development has helped a broad range of clients to make a difference.

Since launching Parallel Thinking Inc. in 2000, Mike’s experience has helped traditional and technology clients which include Autodesk, BEA Systems, BusinessObjects, Cisco Systems, Inc., Doremus Advertising, Dow Jones, Fleishman-Hillard Inc., J. Walter Thompson, NetDeposit , Numobiq Inc, Sun Microsystems, Qwest Communications, The American Stock Exchange, Verifone and Young & Rubicam.

Mike’s hobby is cooking. His passion for understanding the contributing influence of individual ingredients, the concept of flavor building and the excitement and rewards of stretching recipe concepts feeds his approach to non-conventional thinking about solving business/marketing problems.

Mike lives in Danville, California with his wife and two children and is a ardent follower of the farmers market circuit.

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