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  vision VISION           advantages ADVANTAGES           who needs parallel thinking WHO NEEDS PARALLEL THINKING   
 
Parallel Thinking is the ideal partner for companies or brands
  Who are launching new products or services in a mature market and desire true differentiation based on authenticity
  Who are facing rapid marketplace changes
  Who are at a marketing budget disadvantage versus competition and need disproportionate image and message impact
  Who desire to breathe new life into a mature brand
  Who believe their potential for success has not been fully exploited and are willing to step outside their comfort zone
  Who desire to disrupt the very nature of the market place to create, in the mind of their target audience, a category of ONE
 
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